Brand-Up

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Creating an effective brand identity, it’s a process that needs to merge analysis, strategy, design, and proper management of the project. This meticulous task  requires patience, perseverance in pursuing these goals, and ability to synthesize a wide range of information.

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–      Conducting research

  • Clarify client’s vision, strategies, goals and values
  • Research stakeholders’ needs and perceptions
  • Conduct marketing, competitive, technology, legal and language audit
  • Interview key management
  • Evaluate existing brands and brand architecture
  • Present audit readout
  • o

–      Clarify Strategy (MAKE/PLAN RATIONALE AND STRATEGY)

  • Synthesize learnings
  • Clarify brand strategy
  • Develop a platform positioning
  • Co-create brand attributes
  • Write a brand brief
  • Create a naming strategy
  • Develop a key message
  • Write a creative brief

 

–      Designing Identity

  • Visualize the brand in the future
  • Brainstorm big idea
  • Design brand identity
  • Explore possible applications
  • Finalize brand architecture
  • Achieve agreements

 

–      Create Touchpoints

  • Finalize identity design
  • Develop look and feel
  • oDevelop look
  • Initiate trademark protection
  • Prioritize and design applications
  • Apply brand architecture and present final project

 

–      Managing assets

  • Build synergy around the new brand
  • Develop lAunch strategy and plan
  • LAunch internally
  • LAunch Externally
  • Develop standards and guidelines
  • Test brand

 

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