The value of a social networks community depends on the content quality and management.

A proper and effective Social Management also affords long-term records, throughout statistic analysis to be converted into actions on the company fanpage.

It’s good practice to draw up monthly reports and a list of new opportunities and ideas for the social campaign.


  • Social Media Competitive Analysis: monitoring and evaluating competitors’ pages and campaigns.
  • Industrial research and information review: filtering the most interesting contents.
  • Pre-Programmed contents: Planning/scheduling the contents publication previously, rather than publishing posts in real time. It is important to say something new every day, posting creative ideas that can break the mold of a flat communication.
  • Brainstorming sessions: discuss marketing strategies blending with communication.